Even when pre-launch strategies have positioned your product for optimal reimbursement and access, a failure to execute now can equal a failed launch later. Therefore, Xcenda recommends manufacturers develop appropriate field-support tools and tactical programs to expand their reach with payers and providers. So whether it's effectively delivering your brand's clinical and economic value messages to payers or helping providers overcome patient-access hurdles, Xcenda has the expertise to help you maximize product uptake at launch.

Accelerate commercial opportunities with the following key services:

Build payer field tools

Develop field tools that communicate the clinical and economic value evidence that payers respect. From product value decks and formulary kits to economic models and account manager tools, collaborating with our scientific and creative teams will deliver results.

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Health Policy Analysis

Understand how health policy changes will impact providers, payers, and patients. Use this information to inform strategies for maximizing product uptake at launch.

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Design provider reimbursement education and tools

Equip your sales force with a legally compliant resource proven to increase access to physicians. Help providers and staff translate reimbursement requirements, federal and state policy, coding, and coverage into understandable language and procedures that support appropriate patient access.

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Launch: Additional Services

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  • Payer policy research/analysisMore

  • Clinical consulting for risk management or REMSMore

  • Contract HEOR staffMore