Summary of Expertise

Sherry Madan, MBBS, MPH is an Assistant Director on the Market Access team at Xcenda. With her Managed Care expertise and clinical experience, she plays a vital role in managed markets strategy development for new and in-line pharmaceutical/biotechnology products across a wide range of therapeutic areas.

Ms. Madan has led market access strategy projects ranging from new product planning and research projects for Fortune 100 pharmaceutical clients to new indication and product launch strategies for specialty pharmaceuticals. She has extensive consulting experience in value proposition development, commercial payer landscape assessments, commercial payer research, new product positioning, competitive intelligence, market segmentation framework definition and segment specific strategy development. She previously served as a practicing physician and has substantial expertise in public health.

Ms. Madan holds a Master of Public Health in Health Leadership & Management from the Johns Hopkins University, a Master of Arts in Nutritional Sciences from the University of Texas at Austin, and a Bachelor of Medicine and Bachelor of Surgery (MBBS, equivalent to an MD) from Pune University (India).