As healthcare costs continue to increase, payers around the world are reviewing every cost in order to manage their resources more efficiently. As a result, medical device and diagnostic companies are falling under increased scrutiny. Health authorities are requiring device and diagnostic companies to present rigorous clinical evidence and real-world data to demonstrate effectiveness, along with economic data to demonstrate value. Several leading manufacturers have turned to Xcenda to generate the evidence required to achieve favorable coverage decisions.

Xcenda has over 15 years of experience developing compelling value stories for payers and providers—stories that ultimately increase product access. Our team of reimbursement experts, heath economics and outcomes researchers, marketers, and market research specialists support clients through the following key services:

Gain Payer Insights

Xcenda has developed relationships with key payers to form our Managed Care Network (MCN) panel. This panel is available to our clients for market research ranging from online surveys to in-depth interviews. Payers want to start the dialogue with device and diagnostic companies. With Xcenda as your partner, you will understand the potential barriers to coverage earlier, prepare more effective launch strategies, and navigate through unexpected challenges.

Demonstrate and Validate Value

Xcenda's managed markets and health economics teams collaborate to validate your current value messaging and conduct gap analyses to determine additional clinical and economic data points that may improve your value position in the marketplace. We also have deep experience in the following areas that are focused on delivering and demonstrating your value message to payers and providers:

Evaluate Reimbursement and Coding Dynamics

Coding for devices and diagnostics is particularly challenging. Turn to Xcenda's team of Certified Professional Coders to determine the best strategy to positively impact uptake. Modular coding constructs and existing payment structures based on older technologies often make securing appropriate reimbursement arduous. 

Achieve Favorable Product Position

Conduct a reimbursement assessment that includes the following: 

Deliver Reimbursement Support

Premier Source, a fellow company within AmerisourceBergen Consulting Services, specializes in facilitating your customers' experience once your product is in the marketplace. Clients benefit from integrated services, including reimbursement support, billing services, and strategic consulting for diagnostic and device companies.

Partner With Providers

Creating awareness and preference for your diagnostic or device is essential to your survival, and providers are the key. Obtain insights on patterns of care by collaborating with Xcenda's market researchers and specialists across therapeutic areas. 

Contract Expert Professionals to Supplement Internal Teams

Add to your team with experienced account managers, health economics and outcomes researchers, or field reimbursement specialists. Whether you need one individual or a national team, for a limited time, or an extended period, contract staff from Xcenda will collaborate with your team to give you the support you need, when you need it most.

Generate the HEOR messages payers require. Demonstrate product value evidence. Help providers overcome reimbursement barriers. Xcenda's contract professionals are available under flexible terms to support the critical launch period or other product events. 

Turn to Xcenda for contract professionals:

Increase Effectiveness With Training

Effective communication is critical to the successful sale of any diagnostic or device. And training is essential to ensure your internal teams have the knowledge required to communicate effectively in today's fast-moving market. Xcenda offers a variety of training curricula ranging from clinical information on your product/disease state to platform skills that improve performance on a larger scale. Whether you have your own team, or you're interested in contracting with Xcenda's professionals to deliver your training, we can develop a curriculum to meet your objectives, timeline, and budget.

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