Solid clinical trial data and a payer contract are no longer the benchmarks for commercial success in today's value-driven coverage environment.

Ongoing reform and austerity measures are a reality around the world. And as payers increasingly demand comparative effectiveness and cost-effectiveness data, their influence continues to grow. Turn to Xcenda to meet payers' demands for evidence-based value propositions.

Benefit from Xcenda's distinct quantitative method

At Xcenda, multidisciplinary teams work together. Health outcomes researchers collaborate closely with brand and payer marketers. And clinical experts work with creative designers. It's this unique mix of complementary skill sets, experiences and perspectives combined with a distinct quantitative method that allows us to develop your product's most effective value story. 

Key components of our approach

Categorize Attributes and Value Drivers

How do we do it?

  1. After identifying the value drivers that influence payer decision making based on unmet needs, we align product attributes with existing or potential value drivers.

  2. We then derive the initial value proposition based on the existing data and determine the aspirational value proposition that must be supported by data such as outcomes, efficacy, and safety.

  3. To support the product value proposition, we offer flexible methods for gathering insights from US payer decision makers and/or global health economic KOLs.

  4. Finally, to further support and enhance your product's value proposition, Xcenda will develop a publication strategy. We can support the development and submission of scientific posters and articles to peer-reviewed journals and distinguished conferences

Go to Market with Confidence

Our clients trust us to identify the right message that differentiates a company, a product, and, in some cases, an entire product portfolio. Once we've identified that message, and proven it through credible outcomes evidence, our creative services team transforms the data into integrated marketing campaigns that go beyond advertising to include field tools, training programs, and an array of stakeholder communications that get more than noticed - they drive results. When our clients go to market, they are confident their product value message resonates with key stakeholders.

Benefit from 2 decades of experience

Xcenda has completed value diagnostics for specialty pharmaceuticals, radiopharmaceuticals, small molecule agents, and devices. Our experience extends to dozens of therapeutic categories including:

  • Oncology
  • Mental health
  • Respiratory conditions
  • Infectious disease
  • Hypertension
  • Cardiovascular disorders
  • Orthopedic surgeries
  • Sleep disorders