Turn to Xcenda for the right expertise, at the right time, in the life cycle of your oncology product or franchise.

We help clients uncover how and why oncologists and hematologists make decisions related to patient treatment. We constantly monitor provider and payer behavior. And we apply these insights to guide our clients through the ever-changing oncology marketplace. Turn to Xcenda for proactive strategic recommendations that guide you to where the puck is going to be. 

Services for Brand/Marketing and Market Research teams:

The benefit of partnering with Xcenda:

  • Access to both providers and payers through our proprietary panels (Global Provider Insights Network  and MCN)
  • Arm's length data acquisition and assessment and the ability to triangulate across our provider and payer market research tools
  • Innovative research tools provide “leading indicators” of provider behaviors
  • Ability to perform sensitivity analyses to better understand what drives clinical decision making
  • GPO and other segmentation abilities unique to the industry