Xcenda’s recent payer market research shows that 77% of payers indicated they will use comparative effectiveness data to evaluate coverage. The insights uncovered in this report will guide manufacturers as they consider how comparative effectiveness studies can be utilized to demonstrate a product’s value and provide stakeholders with the evidence required to maximize patient access. The report also includes strategic analysis of the implications that new comparative effectiveness data may have on private payer coverage and reimbursement. Access nearly 200 pages with specific data including:
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