In-Depth Payer Interviews

Purpose:

• Identify key endpoints and value drivers that determine formulary positioning
• Understand the impact of changing market dynamics
• Identify gaps or unmet needs
• Test and assess product value arguments
• Assess current contracting strategies

Methods:

• Advisors are selected from Managed Care Network based on each client’s required demographics (plan type, payer mix, medical vs pharmacy director, etc)
  
• 30-minute to 1-hour telephone, Web-based, or live interviews with 10 to 30 managed care decision makers

Output guides the development of:

• Payer Strategy
• Value Proposition
• Segmentation Analysis