Live Meetings

Live Payer Market Research Meetings with MCN

Modular, Flexible, and Scalable In-Person Market Research

Xcenda’s 'live' payer market research event series offers a legally compliant and cost-effective forum for manufacturers to conduct market research and nurture relationships with key payer decision makers from Managed Care Network. Collectively, the payer advisors who partipcate in our proprietary panel represent nearly 200 million covered lives.

What type of sessions can I reserve for market research?

Choose from a flexible assortment of options based on the timing required for your research, the number of advisors required, or the length of market research session. While customization is available, our standard offerings are:

• 2-hour payer market research session with 10-12 advisors (available in April, July, October & November)
• 2-hour payer market research session with 12-15 advisors (available May & September)
• Half day advisory board with 10-12 advisors (available in April, July, October & November)
• Half day advisory board with 12-15 advisors (available May & September)
• 45- to 60-minute full group market research session with 50-75 advisors (available May & September)

Clients who conduct private market research sessions at MCN live meetings receive the optional benefit of networking with managed care decision makers during meals, breaks, and open general sessions.

What services are included when clients reserve a market research session at an MCN live meeting?

• Venue and logistics management
• Discussion guide design or other strategic content support
• Collaboration on selection of advisors
• Advisor recruitment and management
• Pre-meeting survey
• On-site meeting management
• Skilled moderators with decades of experience
• Pre- and post-meeting strategic analysis
• Executive summary with strategic insights
• Advisor post-meeting follow-up/payment in accordance with healthcare compliance requirements
• Audience response system (ARS) technology that collects the most actionable data with the highest accuracy level and optimizes opportunities for productive dialogue by immediately sharing advisor feedback

By consistently engaging with payers, you will better understand their perspective. With this data, you will be able to provide managed care decision makers with the value-based evidence they require in order to help you maximize access and optimize reimbursement for your product.