Managed Markets Strategy and Tools

The services listed below are some of the ways we help clients maximize patient access by defining and communicating their product’s value-based message to managed care decision makers.

• Payer market research
  
  
• Payer advocacy development and payer outreach
  
  
• Message testing
  
  
• Value diagnostic and value proposition review
  
  
• Managed markets strategy and payer value proposition development
  
  
• Managed markets strategy and tactical planning facilitation
  
  
• Quality Partnership Programs
  
  
• Market analytics
       - Utilization trends analysis
       - Competitive assessments and gaming/planning
       - Channel analysis
       - Coding analysis
       - Comparative effectiveness exposure analysis
  
  
• Formulary analysis
       - Commercial
       - Part D
       - Specialty and injectable
       - Government policy monitoring
  
  
• Financial analysis
       - Value-based pricing and contracting
       - Revenue forecasting
       - Contracting/copay strategy and performance assessment
       - Contracting/patient assistance mix analysis
  
  
• Development of managed markets field tools (print & electronic)
       - Account manager presentations, sales aids, and toolkits
       - Outcomes analyzers
  
  
• Account planning, segmentation, and prioritization
  
  
• Strategic account planning
  
  
• Field force training
  
  
• Field force outsourcing

Xcenda applies rigorous project management skills to every client engagement. By ensuring that our multidisciplinary teams work closely and efficiently with client teams, project deliverables exceed expectations while being completed on time and on budget.