Managed Markets Agency: Experts in Payers, Science, & Design

An Effective Managed Markets Strategy Starts with Understanding the Payer Perspective

Our unique strategic insights are derived from a superior understanding of payers. Through our extensive, proprietary panel of commercial, government, employer, and institutional decision makers, we consistently monitor the payers’ perspective so our clients stay ahead of their competitors. For 15 years, we have been a market leader and pioneer in helping our clients demonstrate the value of their healthcare technologies to payers. Our strong collaboration with managed care decision makers makes us uniquely qualified to recommend what evidence payers need, as well as how to communicate a value-based message in a format that payers will embrace.

An Effective Managed Markets Strategy Requires Knowing How, What, & When to Communicate with Payers

Xcenda has a proven track record of creating sound value propositions and managed markets strategies that resonate with decision makers. Our clients rely on Xcenda's breadth of expertise across managed markets, reimbursement, and health outcomes to facilitate and develop cohesive payer strategies and tactical plans that will equip, educate, and empower field personnel to have a higher level of discussions and negotiations with their customers. Xcenda's consultants are experts in defining the intricate balance between clinical/outcomes benefits and financial strategies that will enable your customers to recognize the value of your product.

Our Experienced Marketers and Creative Staff Develop Innovative Payer Messaging and Communication Tools that Help Critical Stakeholders

We understand the core, evidence-based value messages that support your product’s value proposition. We create integrated payer communications strategies that include cost-effective live meetings, targeted publications, consistent e-outreach, staff training, and flexible “on-demand” field personnel who can maximize your reach in the market. Our experience in reimbursement and medical communications guides you through the complex managed markets landscape and, at the same time, ensures that your message is delivered to the right audiences, through the most respected and effective channels.

An Effective Managed Markets Strategy from a Managed Markets Agency that Delivers More Value -- Even Better

Xcenda’s turnkey strategic and tactical support helps manufacturers achieve better results with improved efficiency at every stage of the product life cycle. By combining nationally recognized health outcomes scientists with superior medical writers, successful brand marketers, knowledgeable reimbursement strategists, and creative design professionals, Xcenda delivers unmatched value to clients.  Having one essential partner frees you to apply more of your resources to your business rather than to managing multiple consultants and integrating projects between multiple vendors.