Market Research: Data, Insights, & Action

Xcenda's market research team is constantly acquiring and analyzing stakeholder insights, identifying and tracking trends, and helping our clients to proactively adjust their strategies. We facilitate effective dialogue between payers, providers, and manufacturers to ensure a common understanding of a product’s value and its role in improving patient outcomes. 

For 15 years, pharmaceutical, biotech, and medical device manufacturers have trusted us to transform data into actionable insights and effective strategies that help guide their commercial plans and improve patient outcomes. Our research creates a robust context into which forward-looking sales and marketing initiatives, as well as additional clinical development, can be rationally and optimally positioned.

• Managed care decision makers (MCN)
• Oncologists and hematologists (NOCR)

• Advisory boards
• Market research with payers
• Market research with oncologists and hematologists
• National Strategy Councils

Manufacturers trust Xcenda’s team of market research specialists, former brand managers, scientists, and clinicians to utilize clinically relevant evidence and statistically rigorous methodologies to build data-driven analyses and deliver actionable insights. We have demonstrated particular expertise conducting research for pharmaceutical and biotech clients who develop specialty products, especially in the areas of oncology and hematology. We specialize in the following areas of market research:

• Evidentiary and message testing that helps clients gain insight into payers’ understanding of a product’s value proposition
  
  
• Sensitivity analysis that helps clients gain a better understanding of what drives clinical decision making and uncover “leading indicators” of practice behavior
  
  
• Understanding the providers’ perspective related to reimbursement challenges and associated support programs and educational tools that are designed to help providers overcome reimbursement barriers within the specialty market