Market Research: Data, Insights, & Action

Xcenda uses clinically relevant evidence and statistically rigorous methodologies to build data-driven analyses and deliver actionable insights.  We are constantly acquiring and analyzing stakeholder insights, identifying and tracking trends, and helping our clients to proactively adjust their strategies.  Specifically, we help clients with:

• Evidentiary and message testing that helps clients gain insight into payers’ understanding of the value proposition
  
  
• Sensitivity analysis that helps clients gain a better understanding of what drives clinical decision making and uncover “leading indicators” of practice behavior
  
  
• Understanding the providers’ perspective related to reimbursement challenges and associated support programs and educational tools that are designed to help providers overcome reimbursement barriers within the specialty market 
  
  
• Awareness assessments and behavioral research to help manufacturers understand how providers and payers treat /cover their patients and why they make those choices
  
  
• Facilitating effective dialogue between payers, providers, and manufacturers to ensure a common understanding of a product’s value and its role in improving patient outcomes

Our research creates a robust context into which forward-looking sales and marketing initiatives, as well as additional clinical development, can be rationally and optimally positioned. Xcenda gathers stakeholder perspectives from our proprietary payer and provider networks via:

• Live and Virtual Sessions
• Web and Paper Surveys
• Think Tanks and Advisory Panels  

Compliance
All products and services are fully compliant with the PhRMA code on interactions with healthcare professionals, FDA regulations, and other corporate policies governing ethical business practices