Our Story. Continued Growth.

Since 1994, both our team and the breadth of services we provide have grown.

We are now a team of 130 multidisciplinary consultants, with four locations across the country, and strategic partners who help us meet the needs of clients worldwide.  While our heritage lies in helping clients identify brand value through health outcomes research, demonstrate brand value through economic models, and communicate brand value through medical publications, we are now a turnkey managed markets agency with services that support commercial growth at every stage of the product life cycle. 

Recent expansion milestones include:

2009
The products and services of NMCR Analytics, also an AmerisourceBergen Specialty Group company, are integrated into Xcenda market research. With this integration, Xcenda is able to provide access to a nationally representative network of nearly 18,000 academic, hospital, and community-based oncologists and hematologists as well as more than 12,000 mid-level providers who participate in market research and other strategic collaboration.

2007
Xcenda (formerly Applied Health Outcomes) becomes part of the AmerisourceBergen Specialty Group. With this merger, we added the expertise of reimbursement strategists, reimbursement education specialists, and health policy analysts from the Lash Group, a fellow Specialty Group company. 

2007
Xcenda begins to operate Managed Care Network, a market research collaboration whose members had been advising manufacturers since 2001. Managed Care Network payers represent all key segments and 195 million lives.