Payer Market Research: Reaching nearly 200 Million Covered Lives

Whether you need immediate access to payer insights via a rapid-response survey, strategic advocacy, or longitudinal payer market research, we can help. We offer a flexible and scalable assortment of both advocacy development, as well as qualitative and quantitative market research including web surveys, in-depth interviews, live and virtual meetings, and traditional advisory boards.

Xcenda's flexible assortment of market research and advocacy opportunities allows manufacturers to capture payer perspectives from Managed Care Network (MCN) advisors, the industry’s most qualified thought leaders.  MCN advisors collectively represent nearly 200 million covered lives. Clients who conduct market research and strategic advocacy initiatives with MCN understand exactly what formulary, medical policy, benefit design, and healthcare technology assessment (HTA) decision makers think about their products.

The strategic insights and long-term payer relationships that manufacturers can garner by collaborating with MCN are key contributors to a successful managed markets strategy. Clients who collaborate with MCN advisors will also learn how these critical stakeholders plan to adjust their business models in response to changing legislative and market trends.