Provider Insights
Insights from Oncologists and Hematologists
Xcenda market research has collected a wealth of insight into how and why medical providers make the choices they do relative to patient treatment. A small assortment of the non–client-sponsored key insights that our research and analyses uncovered earlier in 2009 is listed below.
-
In the 2008/2009 economic downturn, 64% of our consultants report having experienced a decrease in practice profitability based on:
- patients declining to consider as much salvage therapy and turn to earlier BSC
- patients unable to afford the same level of care as before due to loss of insurance coverage
- or both
-
Based on data from over 1,500 medical oncology consultants studied since mid-2005, the combination of gemcitabine + erlotinib has become the most frequently prescribed first-line therapy for patients with advanced pancreas cancer
-
Physician awareness of relevant news releases concerning Phase 3 trials that appear in the non-medical media is much more limited than anticipated— (eg, the specific indications for pemetrexed in NSCLC based on histology and approved platinum partner were each known by fewer than 20% of a cadre of medical oncology consultants studied 5 days after the FDA decision was reported)
Participate in our market research events and learn the “leading indicators” of practice behaviors. Our sensitivity analyses will help your team better understand what drives clinical decision making.