Increase Reimbursement Success by Understanding When, What, and How to Effectively Communicate with Payers

Watch On-Demand
(originally recorded on March 25, 2010)

Manufacturers invest heavily into the development of products that deliver more effective treatment and many invest in the development and communication of a payer value proposition during the launch phase. Long-term growth requires consistent communication to address the payers’ need for value-based evidence as the brand matures.

We will deliver practical recommendations for how manufacturers can consistently develop and refine their product’s payer value proposition in order to maximize patient access while competitors launch, generic entrants threaten, new indications are approved, and policy/regulatory changes impact mature brands. Specifically, we will discuss:

• How payers define an effective 2-way dialogue related to product value
• How payers differentiate between promotion and effective communication 
• How payers recommend manufacturers prepare account managers

Speakers:
Tom Mullin, MBA, Vice President of Business Development
Gene Reeder, RPh, PhD, Director of Payer Market Research

< View more webcasts, podcasts, and webisodes