The Unvarnished Truth about Comparative Effectiveness
Watch On-Demand at PharmaceuticalExecutive.com . Recorded June 2009.
Our speakers examine:
• Perspectives about comparative effectiveness from managed care stakeholders
• How manufacturers can evaluate their risk and prepare for additional requests for comparative analysis data
• What manufacturers can do to ensure continued patient access to products
• How manufacturers can validate ongoing clinical and economic benefits for their products
Speakers:
Tommy Bramley, Senior Director for Xcenda
Tracy Foster, President for Lash Group