Why Choose Xcenda as Your Managed Markets Agency?

We understand payers.  We understand science.  We understand design.

Our team has the strong scientific background necessary to truly understand the data that will determine your product’s acceptance or rejection by managed care decision makers.  As a result, we can better define the ideal value-based message that will be the core of your Managed Markets strategy.  Our strategic recommendations will help you generate the best evidence to prove your product’s value, even if your product is new to the market.

• Once your product’s value is defined, we have access to an exclusive array of payer market research offerings, and a proprietary network of managed care decision makers who are dedicated to ongoing collaboration with manufacturers, so we can test and validate your payer value proposition before designing field tools. 

• Once we understand how payer’s respond to your value-based evidence, we use creative design professionals and software developers to translate complicated scientific data into user-friendly field tools that effectively communicate with payers, distinguish your brand, and rise above the chatter in a crowded market.  

With a strong publication track record of more than 300 published manuscripts in peer-reviewed journals and more than 700 poster presentations and symposia at national conferences, our managed markets team has the experience required to develop credible manuscripts and a publications strategy that maximizes access to payers.    

• Finally, our account manager training and account manager outsourcing gives you the tactical support necessary to extend the reach of your message and ensure that your field team has the communication skills required to effectively explain your product’s value to managed care decision makers.