Get the insights you need to successfully launch an oncology product 

The business of healthcare is changing, and perhaps no more so than in oncology. Our solutions are built to help you navigate the increasingly complex decisions related to product development and commercialization. 
Case study

Saving lives by enhancing access

One manufacturer, whose product demonstrated effectiveness under real-world conditions, faced a critical problem: all their clinical evidence was scattered across thousands of patient records, and those records are extremely difficult to access and analyze. The client turned to Xcenda for a range of possible options for acquiring, analyzing, and presenting the product’s real-world clinical efficacy data to stakeholders. In very short order, this manufacturer had credible real-world evidence of its oncology product’s impact on patient outcomes. This evidence was broad-based, having been derived from a data set that included hundreds of thousands of patients.
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Meet the experts

Kasia Shields, PharmD, MBA, BCOP, BCPS

Dr. Shields is Director of Medical Communications at Xcenda, leading and conducting numerous oncology-related HEOR engagements. Her primary responsibilities include content development and review of global value dossiers, formulary kits, advisory boards, and scientific publications. She also provides strategic oncology insights and assists in development and review of value propositions, compendia analyses, and budget impact models. Dr. Shields' experience ranges across various cancer areas including hematology, oncology, stem cell transplant, supportive care, and non-malignant hematology.
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Challenging Cases® 

Identify what medical providers do, and why 

The Challenging Cases® series is the premier market research engine for both qualitative and quantitative assessments in the field of hematology and oncology. Our unique approach allows physicians to “think” on a patient-by-patient basis to mimic the clinical experience and provide our clients with insight to the relevant decision factors in patient care. Challenging Cases is a superior tool for clients who need to identify behavioral influencers, segmentation, and trending.
Consultants with physician

2018 Challenging Cases Schedule:

  • May 12
  • August 18
  • October 20

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