Case study: Gaining payer attention through digital innovation
By Xcenda |
How one manufacturer used a virtual platform to maximize engagement with payers.
In the competitive world of pharmaceutical market access, payers are preparing their budgets and forecasts well ahead of new product launches. That means they’re reviewing product information earlier in the pre-approval stage.
The importance of connecting with payers early, understanding their needs and requirements, and delivering the product information they’re looking for has never been greater. Learn how one manufacturer used the FormularyDecisions platform to meet payers where and when they’re looking for pre-approval information.