Introducing the Next Generation Value Identification Process

April 1, 2019

Gathering diverse perspectives to pinpoint and vet a product’s value messages is, well, invaluable. Xcenda’s proprietary value identification process, known as VIP, has been the gold standard in helping develop the best value story for hundreds of brands. But assembling HEOR, brand, patient support, legal, and field professionals in one room for a workshop can be time consuming, not to mention daunting. Enter the next generation solution to solve for these challenges: VIP 2.0.

Value Identification Process 2.0

Xcenda proudly launches VIP 2.0, the next innovation in our proprietary value identification process. With this new digital platform, teams can pinpoint, vet and pressure-test product value messaging more efficiently. Participants can now categorize feedback by attendees, capture, tag and organize by data point, and with our remote participation feature, include invaluable field perspectives to take part in the process. 

“We’re incredibly excited about the impact VIP 2.0 can make for our clients. With the more interactive and efficient process this innovation provides, we are taking the science of payer value messaging to the next level.”

- Nancy Young, Senior Director, Strategic Market Access & Intelligence, Xcenda
Nancy Young

What's the difference between a good value prop and a great one? Watch our video to find out.

Offering the utmost in flexible workshop design, our VIP 2.0 facilitators give manufacturers the opportunity to:
  • Include more team insights without the cost of travel
  • Evaluate evidence and transform them into supported messages
  • View, rank, and modify messages per channel
  • Capture and categorize feedback by attendees
  • Organize and aggregate data points
  • Summarize all findings in a visually-based, graphic report
Telling a product's best value story means involving all the players. Fully visualize your product’s unique value story through greater input and team involvement with Xcenda’s VIP 2.0. Contact us today to arrange a demo and start a conversation.