October 1, 2017

Turn to Xcenda for Global Reach and Local Expertise at ISPOR Glasgow

Join Xcenda's Global HEOR consultants in Glasgow, Scotland as they demonstrate their global perspective, as well as findings from the latest evidence-based research at ISPOR's 20th Annual European Congress from 5-8 November 2017.  Meet us at booth #603.

Scientific Presentations 

Tuesday, 7 November 2017 | 12:30- 13:30
In light of growing competition for innovative therapies in addition to rising cost of treatments, manufacturers are pressured to demonstrate product value both clinically and economically. One leading payment model that has led such efforts to align with this objective is value-based pricing (VBP), in which financial risk is shared between manufacturers and payers. VBP has emerged as a front-runner in addressing product value by associating product prices with actual patient health outcomes.
However, efforts to implement the model have been limited and proven challenging. Organizations have also taken various approaches to defining drug value, including the American Society of Clinical Oncology (ASCO) Value Framework, the European Society of Medical Oncology (ESMO) Magnitude of Clinical Benefit Scale, the Institute for Clinical and Economic Review (ICER) Evidence Reports, and the Memorial Sloan Kettering Cancer Center (MSKCC) Drug Abacus. ASCO, ESMO, and MSKCC tools have focused on the rising cost of oncology therapies, whereas the ICER reports span across multiple therapeutic areas. Due to varying methodologies in these approaches and the limited, proprietary nature of current VBP agreements, the durability of VBP remains to be determined. We will discuss the practical implications of VBP, expand on the highlights and shortcomings of these value frameworks, and explore the implications for stakeholders.
  • Moderator: Jay Jackson, PharmD, MPH
    Senior Vice President, Consulting Services, Xcenda, Palm Harbor, FL, USA
  • Speaker: Andrew Briggs, DPhil, MSc
    Visiting Investigator, Center for Health Policy and Outcomes, Department of Epidemiology & Biostatistics, Memorial Sloan-Kettering Cancer Center, New York, NY, USA
  • Speaker: Ansgar Hebborn, PhD
    Head Global Market Access Policy, Global Pricing & Market Access (GPMA), F.Hoffmann-La-Roche AG, Basel, Switzerland
  • Speaker: Ken O'Day, PhD, MPA
    Director, Global Health Economics, Xcenda, Palm Harbor, FL, USA 
Issue Panel
Monday, 6 November 2017 | 15:45 - 16:45

Podium Presentation
Monday, 6 November 2017 | 14:15 - 15:15


Poster Presentations
Poster Presentations Session I: Monday, 6 November 2017
Poster Display Hours: 8:45 - 14:15 | Poster Author Discussion: 13:15 - 14:15

Poster Presentations Session II: Monday, 6 November 2017
Poster Display Hours: 15:45 - 19:30 | Poster Author Discussion: 18:30 - 19:30


Poster Presentations Session III: Tuesday, 7 November 2017
Poster Display Hours: 8:45 - 13:30 | Poster Author Discussion: 12:30 - 13:30

Poster Presentations Session IV: Tuesday, 1 November 2016
Poster Display Hours: 15:30 - 19:15 | Poster Author Discussion: 18:15 - 19:15

Poster Presentations Session V: Wednesday, 8 November 2017
Poster Display Hours: 8:45 - 13:45 | Poster Author Discussion: 12:45 - 13:45

Every brand has challenges. Xcenda has answers. Talk to us.
We're problem solvers. Through one point of contact, we'll connect your team with the collective insights and experience of our global health economists, pricing and reimbursement analysts, market access strategists, researchers, and -- most importantly -- experts who understand your world and what success demands.
Talk to us about your goals. We won't bore you with a sales pitch for our services. But you will get global insights and innovative strategies you hadn't thought of before.
Contact us to schedule a meeting in our client room at The Campanile Hotel, Glasgow.
Publication Excellence
Xcenda exhibits a strong publication track record across numerous therapeutic areas. Turn to Xcenda and benefit from a dedicated team of experienced professionals committed to excellence in HEOR. We can help you:
  • Understand evidentiary needs of global stakeholders
  • Develop a data-driven pharmacoeconomic strategy
  • Generate credible evidence
  • Create effective value demonstration tools
  • Extend the reach of your product value messages through scientific publications and posters