December 23, 2017
Xcenda's MCN Forum: Your Path to Payer Market Insights
When you have strategic questions, feedback from payers can be key to your plans.
- How will payers cover my pipeline product?
- How do we improve our formulary positioning?
- What will happen when a competitive product launches?
- What do payers think of my HEOR strategy?
- How will payers respond to my product’s value proposition and messages?
- How do payers want to work with our field team?
- Find out what payers are thinking about your most important issues.
Gain real-time, truly-interactive, qualitative and quantitative insights from up to 30 payers across the managed care industry.
Expert moderators conduct 3 focus groups with unique groups of up to 10 payers—all in 1 day.
- View and listen via live-stream for immediate insights
- Communicate follow-up questions or clarifications in real time (as desired)
- Test and improve your approach in each session
Also ask about our additional payer research methodologies.