December 23, 2017

Xcenda's MCN Forum: Your Path to Payer Market Insights

When you have strategic questions, feedback from payers can be key to your plans.

  • How will payers cover my pipeline product?
  • How do we improve our formulary positioning?
  • What will happen when a competitive product launches?
  • What do payers think of my HEOR strategy?
  • How will payers respond to my product’s value proposition and messages?
  • How do payers want to work with our field team?
  • Find out what payers are thinking about your most important issues.

Gain real-time, truly-interactive, qualitative and quantitative insights from up to 30 payers across the managed care industry.

Expert moderators conduct 3 focus groups with unique groups of up to 10 payers—all in 1 day.

  • View and listen via live-stream for immediate insights
  • Communicate follow-up questions or clarifications in real time (as desired)
  • Test and improve your approach in each session

Start a conversation to learn more on how to schedule your time with this insightful group. Or contact Susan Weber at or Anne Clothier at

Also ask about our additional payer research methodologies.

- Director of Medical Affairs, Large Pharma

“The forum was great. We have many to-dos as a result of what we learned. There were so many things we never knew. We had several ah-hah moments.”