Our people

Ana Stojanovska
Vice President, Commercial Consulting

I oversee teams that focus on commercial strategies and tactics for pharmaceutical, biotechnology, and medical device manufacturers. My team delivers reimbursement strategy and health policy consulting for clients and provides actionable market insights into the payer and provider communities. 

My experience includes developing and implementing tactical plans addressing payer benefit designs, provider perceptions, and patient needs. Together, we are pushing the boundaries of innovation in coverage, coding, and payment initiatives throughout the product lifecycle.

I have extensive practical knowledge in working with key stakeholders to motivate local coverage of new products by both public and private payers and providing strategic compendia analyses and ongoing coding support. I am a frequent speaker on reimbursement and access issues for public and private payers, physicians, and specialty sales representatives.

Prior to Xcenda, I worked for a bipartisan, non-profit health policy organization in Washington, D.C., where I helped lead research, health policy analysis, media outreach, and fundraising.

I earned my Bachelor of Science in biochemistry and a Bachelor of Arts in communications from the University of California, Berkeley.

“Patient access is the ultimate end point of all of our efforts. But ensuring stakeholders learn along the way is a key part of our journey.”

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