Our people

Barb Lennert, RN, BSN, MAOM
Senior Vice President, Operations 
I help steward an environment that bridges all of our centers of excellence into one dynamic place to work, create, share, and thrive. Building on my extensive experience of clinical and quality improvement, I bring this mindset to help our 500-plus associates always seek ways to get better every day. From facilitating our open door culture to encouraging our teams to always speak their minds and implement ways we can evolve, my philosophy is that every day is another opportunity to bring our best to work in support of our clients and each other. 


During my years at Xcenda, I have helped lead payer market research, payer advisory boards, web surveys, HEOR studies, medical communications, and managed markets agency engagements. My experience crosses several therapeutic areas including hypertension, coronary artery disease, diabetes, asthma, depression and inflammation/immunology. 

In my 25 years of experience prior to Xcenda, I oversaw the implementation of clinical and service quality improvement initiatives with a major health plan, including completion of the HEDIS process, as well as chronic disease management programs. Under my directorship, we were also awarded the best health plan by the National Committee for Quality Assurance. 

I earned my Bachelor of Science in nursing from the University of Wisconsin – Oshkosh and a Master of Arts in organizational management from the University of Phoenix. 

“Creating a culture where people are encouraged to bring their best selves to work every day is my passion.”

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