Our people

John Kalada, MBA
Vice President, Market Access Consulting and Communication

I help connect manufacturing clients with expert teams designed to develop strategies and tactics that demonstrate value through multiple customer channels. Whether we’re targeting health plans, hospitals, PBMs, organized customer groups, health practitioners, or long-term care organizations, your product’s unique value story is told with precision and distinction by our experts. 

My experience draws from leadership in marketing, business development, sales, and market access roles across the pharmaceutical, biotechnology, and managed care industries. I have developed and implemented sales and marketing plans across multiple disease state areas addressing all phases of the product development cycle. In addition, I have lead partnerships that include overall portfolio valuations, market assessments, value proposition development, and pharmacoeconomic support.

I received my bachelor’s degree in marketing from Georgia College and State University, and my Master of Business Administration from the Envian K. Haub School of Business at St. Joseph’s University, with a specialty in finance.

“Creating strategic teams of scientists and payer communication specialists is my charge. Launching with excellence is my passion.” 

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