As the Vice President of Product Innovation and Analytics, Myra Reinhardt brings expertise in strategic planning, product development and deploying large-scale technology solutions. Focused on product and analytics, she is responsible for the delivery and implementation of solutions that support the growth of the Lash Group business.

Ms. Reinhardt has extensive experience leading effective teams in the healthcare and patient support industries. She coaches her team to utilize a defined product framework, cross-collaboration, and data-driven decision-making, all to drive outcomes for clients, and ultimately patients.

Before joining Lash Group, Ms. Reinhardt held various leadership roles within large healthcare, technology, and patient support companies where she was responsible for building market-leading products, strategy development, and execution, sales enablement, complex program design, and operations.

Ms. Reinhardt earned a Bachelor of Science degree in Nursing from the University of Phoenix and a Master of Business Administration from the Queens University of Charlotte.