Vice President, Creative Strategy
I lead a team of passionate thinkers who blend high tech with high touch, connecting science with conscience, and redefining the concept of value demonstration. I’ve helped launch multiple products and crafted customized messaging to payers, providers, pharmacists, and patients — from creating mobile video applications and customized digital campaigns to evolving training and printed resources. My team and I see every medium as having the potential for a product’s communication portfolio.
Throughout more than two decades of my advertising and communications career, I’ve led and mentored creative copy strategists, art directors, digital designers, and editorial specialists on how to bring fresh, creative insights to the telling of each brand’s unique story. At Xcenda, we embrace new tactics, e-media, trusted channels, and even the unexpected to keep brand messages relevant and empowered to own their category.
I earned my Bachelor of Arts in English from the University of Texas at Austin as a graduate of its renowned advertising program. Since then I’ve been a featured speaker and instructor on branding and have received multiple creative awards.