Privacy and Cookies Policies

Xcenda Respondent Privacy Policy

This Privacy Policy discloses the Xcenda privacy practices for our survey respondents, panel members, market research study participants and market research consultants. When you participate in our market research surveys and events, your personal privacy will be protected.  We will not use your Personal Information (as defined in this document) to sell you anything, or for direct marketing or advertising purposes. Participating in any survey, or any type of marketing research study or event, is completely voluntary.
We have developed this Privacy Policy based on industry guidelines and standards, and local and national, and international laws and requirements, and the privacy practices and methods described in this statement are designed to be compliant with the applicable standards, laws and requirements. In addition, as a member of the Council of American Survey Research Organizations (“CASRO”), the professional trade association of survey research companies, Xcenda adheres to the mandated CASRO Code of Standards and Ethics for Survey Research. You may visit CASRO, and view the CASRO Code, at


The Information We Collect & How We Use It

We invite consumers, patients, physicians and other healthcare professionals to participate in surveys and other market research opportunities.  Some individuals are invited to become members of our panel(s) of survey participants. We collect personal contact information during the survey and/or enrollment process including, but not limited to, first and last name, professional address, residential address, telephone number(s) and email address.  This information is used to contact you regarding market research opportunities, as well as to send incentive rewards and honoraria.

We also collect demographic and professional information including, but not limited to, date of birth, gender, education, occupation, professional credentials, language preference and employment status. We may also collect health-related information such as disease, conditions and treatment. This information is used to select surveys and research opportunities most appropriate for your background.

Xcenda conducts market research on behalf of clients to obtain feedback from consumers, patients, physicians and people working within the healthcare industry on products and services offered by our clients. Data collected from market research studies is shared with clients in aggregate (or group) form, and responses are not attributed to individuals. Individual level responses are occasionally used, but never associated with any personal identifying information without your explicit permission, except as otherwise stated herein.
When you participate in market research telephone interviews and discussions with Xcenda, the interview may be recorded, or there may be others on the call for note taking, training, or research evaluation purposes. To protect your privacy, only your first name will be used during discussions. You may decline to participate in interviews that are monitored by others or recorded.

Xcenda may occasionally supplement information obtained from survey respondents and panel members with third party information (such as accreditation, demographic and professional data). In order to accomplish this, we may need to share your information with a third party. Xcenda may also use third party applications and providers to provide services (such as email communications, transcription services and interview recording). In such cases, we seek to ensure your privacy by having these third parties sign written, legally binding agreements stipulating that they will not share any data with any outside party and that any individual identifying information is to be used solely for the purpose of providing the agreed upon service.

Xcenda may share your information with our corporate affiliates in the AmerisourceBergen corporate family.  This may mean that your personal information may be transferred to or hosted in one or more countries throughout the world.  Also, in the event Xcenda or its parent company, AmerisourceBergen Corporation, experience a merger, acquisition, sale or other transaction, your personal information may be disclosed to the third party or affiliate both before and after the transaction, for the purpose of facilitating and effecting that transaction.

We will also share information we have collected with third parties as required by law and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order, regulation, legal process served, or governmental inquiry.


Data Security and Responsibility

Xcenda is committed to protecting the security and integrity of information collected from you. We take appropriate security measures to protect against unauthorized access, alteration, disclosure or destruction of Personal Information, and require that our vendors do the same. These measures include internal review of our data collection, storage and processing practices. We also take physical security measures to guard against unauthorized access to our physical premises and systems where we store personal data. Our policy is to allow only authorized personnel to access the physical areas where such systems are located. In addition, we use firewalls to protect the servers from outside intrusion. Despite our efforts, no method of transmission over the Internet, or method of electronic storage is 100% secure, and we therefore cannot guarantee its absolute security.


Children’s Privacy

Xcenda believes that it is especially important to protect children's privacy online, and encourages parents and guardians to spend time online with their children to participate and monitor their Internet activity.  We comply with the Children’s Online Privacy Protection Act of 1998. Our surveys are not directed to children under the age of 13, nor are our programs designed to collect Personal Information from children under 13 years of age. We therefore will not knowingly collect, maintain, or disclose any Information from children under the age of 13.

Occasionally, we may ask our adult survey respondents to participate in market research studies on behalf of children in their care. In such event, we do not ask the parent to submit personally identifiable information about any child(ren).


Updating Your Personal Information

Any Personal Information provided in a survey, or market research event, may be changed or modified by emailing us at  We will respond to your request within 7 days.

If you wish to request that we no longer use your information as part of our market research, please contact us at We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Opting-Out of Xcenda Market Research

If at any time you wish to end participation with Xcenda market research projects, or to terminate participation in any of our panels, you may send an email to  Additionally, unsubscribe instructions are included in every email communication and survey invitation. We will process all unsubscribe requests within 10 days of receipt and usually within 48 hours of receipt. Xcenda will retain your Personal Information for an indefinite period of time for tax, accounting and general administrative and business purposes; however, we will continue to protect your Personal Information in accordance with this Privacy Policy.


Use of Cookies

We may use cookies to collect aggregate information about site usage and analyze web traffic by our visitors. Cookies are small files which are sent to your Web browser and stored on your computer's hard drive. The cookie assigns a random, unique number to your computer. It does not contain information that would personally identify you. You may set your web browser to notify you of cookie placement requests or to decline cookies completely. You can delete the files that contain cookies; those files are stored as part of your internet browser.  For more information, please see our Cookies and Tracking Technologies Policy.


Links to Other Sites

Xcenda may occasionally provide market research participants with the ability to voluntarily link or connect to websites maintained and/or operated by our partners/third parties. We are not responsible for the privacy policies and practices or the content of any websites which are linked to our website(s). We recommend that you carefully read the privacy policies of each site you visit.


Changes to Privacy Policy

We may update this privacy statement to reflect changes to our research practices. If we make any material changes we will notify you by email (sent to the e-mail address specified in your account), by means of a notice on our website(s) prior to the change becoming effective or by other means that we deem appropriate. We encourage you to periodically review our Privacy Policy for the latest information on our privacy practices.



By agreeing to participate in Xcenda's surveys, or to become an Xcenda panel member, you signify your acceptance of the terms and conditions of this Privacy Policy.


How to Contact Us

Xcenda is committed to working with you to obtain a fair resolution to any complaints or disputes about privacy and Personal Information. Any complaints or concerns about this Privacy Policy should be sent to the Privacy Office, by writing to: Xcenda, 4114 Woodlands Parkway - Suite 500, Palm Harbor, FL 34685 or by email to


Xcenda Cookies and Tracking Technologies Policy

Xcenda, LLC. (“Xcenda”), our service providers and advertising partners use cookies and tracking technologies on our Web Site to distinguish you from other users of our website.  This helps us to provide you with a good experience when you browse our Web Site and also allows us to improve it.  By continuing to browse the Web Site, you are agreeing to our use of cookies.

As this is a global Cookie Policy, it only sets out the minimum standards and principles which we adhere to in all countries in which we are based. Where there are additional requirements for particular countries or regions, we may also provide you with additional modules which you should read alongside this Cookie Policy. We may also update this Cookie Policy from time to time in accordance with new and changing regulatory requirements.

Xcenda is committed to using cookies and tracking technologies fairly and in accordance with your privacy rights.  To find out more about our approach to privacy, please read our Respondent Privacy Policy.

What are cookies and tracking technologies?

(a) Cookies

A cookie is a small file of letters and numbers sent by a website to your computer or mobile device where it is stored by your browser if you agree.  Cookies contain information which enables a website to recognize you as you move around the site and/or each time you revisit.  Cookies may be sent by the website that you are visiting or by another organization which provides services to that website, such as an advertising network or analytics company.

(b) Web beacons and other tracking technologies

Web beacons are small bits of code that communicate with third parties and are embedded in web pages, ads or in emails.  Web beacons and other tracking technologies, such as gif, page tags and script, are often used together with web browser cookies to help website publishers to better analyze and improve their services and to target advertising based on your browsing behavior and interests.

Our use of cookies

We use a variety of cookies and other tracking technologies for the following purposes:

  • Strictly necessary cookies. These are cookies that are required for the operation of our Web Site.  They include, for example, cookies that enable you to log into secure areas of our Web Site, use a shopping cart or make use of e-billing services.
  • Analytical/performance cookies. They allow us to recognize and count the number of visitors and to see how visitors move around our Web Site when they are using it.  This helps us to improve the way our Web Site works, for example, by ensuring that users are finding what they are looking for easily.
  • Functionality cookies. These are used to recognize you when you return to our Web Site. This enables us to personalize our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
  • Targeting cookies. These cookies record your visit to our Web Site, the pages you have visited and the links you have followed.  We will use this information to make our Web Site and the advertising displayed on it more relevant to your interests.  We may also share this information with third parties for this purpose.

We will provide, upon request, more information about the individual cookies we use and the purposes for which we use them. Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.


Managing cookies and opting out

Most browsers automatically accept cookies.  You can choose to decline cookies in the ways described below.  You can also disable the ability of web beacons to store cookie information by declining cookies.

(a) Opting out of advertising cookies

There are three main associations that represent the advertising networks allowed on our sites.  You can visit their websites to opt out of all cookies served by their members.  These independent websites are not sponsored by or affiliated with Xcenda.

In opting out, a cookie will be set to let advertisers know not to use your data for targeted advertising purposes. You will still see adverts but they will not be tailored to your interests.

Network Advertising Initiative (NAI)-
Digital Advertising rel="noopener noreferrer" Alliance (DAA)-
European rel="noopener noreferrer" Digital Advertising Alliance (EDDA)-

(b) Managing cookies on your device

You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies.  However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to use all of the features and functionality of our Web Site.

Except for essential cookies, all cookies will expire after approximately 30 days.


Contact Us

If you have questions or concerns regarding our use of cookies and other tracking technologies, please contact Xcenda directly at the following address:  Privacy Office, Xcenda, 4114 Woodlands Parkway - Suite 500, Palm Harbor, FL 34685 or email Xcenda at the following email address: