Global Market Intelligence
Peer into the minds of healthcare stakeholders and transform insights into actions.
Xcenda Global Market Intelligence offers full-service marketing research that provides key healthcare stakeholder insights to guide the development of product strategy and tactics. We reveal critical insights and address key questions. Let us uncover the insights you need and provide intelligence to transform those findings into actionable plans.
Market Access Insights
Gain feedback and strategic insights from market access experts related to product value proposition and obtain a better understanding of drivers and barriers to market access and reimbursement. Xcenda obtains primary insights from multiple sources, including our proprietary Managed Care Network and Global Market Access Network. We also conduct payer and HTA surveillance to assess and monitor coverage and reimbursement policies.
Understand provider perspectives
Turn to Xcenda to understand the perspectives of health care providers. Our experts use a variety of customized primary research methodologies, including standard and proprietary approaches, revealing the “how and why” behind prescriber behavior. Some examples of our proprietary approaches to primary market research with healthcare providers include:
ProviderPulse
Capture feedback from physicians, practice managers, and pharmacists with our web-based research tool. ProviderPulse surveys allow clients to gauge data awareness and uptake, identify decision drivers, and determine where markets are moving.
Virtual Tumor Cases
This web-based presentation of case-based scenarios provides unique insight into how physicians intend to treat based on perceptions, awareness, current utilization, and other key factors. Each case series is customized to meet your specific research goals.
Understand patient perspectives
Ultimately, it’s all about the patient. Partner with Xcenda to gather input from these critical stakeholders to understand the patient journey and identify critical factors impacting the patient experience. We’ll uncover credible insights through qualitative and quantitative research, and recommend practical strategies to overcome potential access and adherence barriers.
