Market Access Consulting and Communications

Redefine your approach to payer communications
Value Identification Process
Develop your product's most effective value story
Strategy, tools, and testing
Develop your plan. Test the components. Then execute flawlessly.
Develop effective managed markets strategies. Design powerful creative tools. Train account managers to understand how payers think. These are just a few ways Xcenda helps clients identify, demonstrate, and communicate a product's clinical and economic value. Leverage the power of our advisory panels and gain insights into new or existing value propositions, barriers to reimbursement, threats from competitor products, and changing market dynamics.
Let's talk about meeting your specific needs:
• Payer value diagnostic
• Quality improvement programs
• Outcomes analyzers
• Training, including curriculum for payer account managers
• Payer market research
• Contract staff for payer account managers
• Managed markets creative campaigns
• Payer segmentation and strategy
• Value decks
• Market assessments
• Formulary tools (digital and print)
• Channel strategy
• POA workshops and themes
• Reimbursement toolkits
• Case manager toolkits
• Strategic planning sessions (wargaming and advisory boards)
Creative services
Create your next breakthrough campaign

Creative Gallery
Impactful reports

Interactive booth design

Effective training materials

Winning web design

Respected reimbursement tools

Powerful payer communications

Managed Markets Training
Develop the skills payers appreciate most
Do your account managers truly understand how payers manage their business? Equip your team with new capabilities that help meet and exceed payer expectations. Our customized curricula build the skills payers value most in account managers, and each training is tailored to address the market dynamics associated with your unique brand.
Give your team the skills to:
• Effectively present a product's clinical, economic, and humanistic value proposition to payers
• Lead productive one-on-one meetings with payer decision makers
• Attend CAC meetings, interact with state Medicaid directors, and negotiate managed care contracts
• Monitor your formulary position vis-à-vis competitors in the contractual market basket
• Research communications from MACs, carriers, FIs, and the VA/DOD for policy updates
• Ensure seamless distribution through improved stakeholder relationships
• Negotiate distribution contracts, manage rebates, and ensure sales tracking